Digital Marketing of Social Selling
Digital Marketing Social Selling is not a new trend: for years. This person-to-person selling practice is a B2B (business-to-business) tool according to LinkedIn. And Social Selling continues to evolve, adapting to new social media tools and changes in consumer relationships. The novelty in current Social Selling is, precisely. The expansion of the one-to-one selling concept to a mass strategy within other channels. Thus, direct interaction between brands and consumers gains strength. With companies using platforms such as Instagram and Facebook to present offers in a contextualized way.
On Instagram, for example, certain content is created with the intention of awakening followers’ desire to contact the company through private messages. Once in the chat, face to face with the brand. The chances of selling a product or service increase considerably. Because both the approach and the objective of this proximity (the sale) are clear. Added to this, social networks. And even instant messaging platforms. Such as WhatsApp — have introduced Social Selling tools to further integrate these sales.
The trend is confirmed by data: social networks are in third place in the survey of the most effective sales channels! The use of product catalogs, chatbots (automated assistants that prepare the consumer for a sale). And the practice of live commerce (selling through live broadcasts) are just a few examples of how this Digital Marketing trend is gaining momentum in 2024. Ecommerce website development companies in Dubai can help your digital marketing.
Digital Marketing Social Commerce
Just like Social Selling, Social Commerce, or s-commerce, is a dominant trend for social networks in 2024! This is another term that has become popular and marks the strengthening of the transition to a new online sales model. More than just a buy button, Social Commerce aims to create a complete purchasing journey within platforms. From discovering the product or service to making a purchase decision. Ask ecommerce website development company in Dubai for digital marketing.
Therefore, it is essential to understand that success in this model goes beyond simply using Calls to Action (CTAs) in content. But involves the entire User Experience on each channel. Factors such as brand narrative, interaction with consumers. Creation of authorial content and the integration of visual elements are decisive in encouraging purchases. In this way, it integrates with Social Selling, amplifying social interaction to boost sales. Creating a synergy between building relationships and closing deals.
It’s also worth finding out more about User Generated Content (UGC). That is content about your brand, which can be followers, influencers, and customers.
Diversity and Accessibility
The main advantage of voice search as a Digital Marketing trend for brands is that future customers need to summarize desires and curiosities out loud. Offering concise and unfiltered indexes about the problems they face or victories they desire. But another huge advantage is that all voice search. Command and navigation technology integrates PWDs (people with disabilities) as new potential customers in an increasingly diverse market.
Finally, the world is working on building tools that return part of the independence. And inclusion that has been neglected against PWDs in the last hundreds of years! A magnificent and pioneering example in Brazil is what RD Station has done at the brand’s in-person and online events. Before a speaker starts speaking. For example, he introduces himself by saying his name. His position in the company, and describing his appearance. Ecommerce website development in Dubai can help you more.
In this way, PWDs who can only listen to the lecture (or read the audio transcript) do not have the opportunity to learn made impossible. Due to the lack of sensitivity or awareness that has dominated our culture until now. The company also benefits from this, obviously. But it is leading market expansion for an interest that goes far beyond increasing profitability! Increasing accessibility and acceptance of different minorities in social diversification has more to do with the genuine desire to make a company serve people based on experience.
And, as you may remember, User Experience was the first and most important Digital Marketing trend for 2024 that I mentioned here!
